Packaging Innovations in good shape!
Is the trade show industry getting back in the game? Indeed, it is! Organised by Targi w Krakowie, the Packaging Innovations Trade Fair, which took place on 24-25 September at EXPO XXI Warsaw, proves that it is still possible to prepare a top-quality trade show even with strict sanitary restrictions in place.
Concrete questions, concrete conversations
This year, the fair was smaller than in previous years, but just as beneficial for all attendees. Exhibitors were clearly surprised by the turnout, emphasising that clients who visited their booths asked very specific questions and expressed clear interest in the products and services on offer. “It was a real success that the trade show could take place at all. It may have been smaller than in previous years, but the fact that, under current circumstances, exhibitors and clients showed up at all counts as a success. In this limited form, the trade show was pared down to its essence. Everyone who visited or exhibited here arrived with a very specific goal in mind. So this was a very good edition, I believe”, sums up Wojciech Dawidowski from Rewax. He is echoed by Anna Idzikowska from the large-format digital printing house Labo Print S.A. “The trade show was indeed very interesting; there were fewer exhibitors than last year, definitely, but our impression is that their number directly translated into quality. Almost all our visitors were interested in the product. And the best thing about this edition was that every conversation I had was very down-to-business”.
The event allowed attendees to acquire new contacts and cement existing ones, each worth their weight in gold. Entrepreneurs who decided to showcase their portfolio are well aware of the importance of promotion and keeping your finger on the pulse, and often emphasise that their visit to the trade show continues to pay dividends throughout the year. The competition is immense and the trade fair shows how the packaging industry changes from year to year. “It looked like this year’s Packaging Innovations would draw a record turnout. Unfortunately, the pandemic thwarted some of our plans. Even so, a lot of people put their trust in us and today are happy with their decision to have taken part in the trade show”, said Ewa Woch, Deputy President of Targi w Krakowie.
Safety above all
The two days of Packaging Innovations showed that...the trade show world is now back on track. The organisers are prepared to tackle the most demanding events and the visitors are eager to take part. All meetings were organised under a scrupulously enforced sanitary regime. Everyone had their temperature checked and had to fill out an epidemiological form at the entrance to the show. Participants wore masks and kept social distance. Booths and common spaces were fitted with disinfectant dispensers. All this ensured the comfort of our guests.
A huge injection of knowledge
Our visitors showed a lot of interest in meetings held in the workShops zone, where, over two days, top industry experts shared their knowledge and experience. Most topics revolved around ecology. One was a presentation by Konrad Nowakowski from the Polish Chamber of Packaging Recovery and Recycling and Krzysztof Hornicki from INTERSEROH Polska Sp. z o.o., who introduced the audience to the concept of EPR, or extended producer responsibility. Workshops were also organised. Monika Boczek, an expert in strategic and project marketing talked about why mature consumers are important and how they perceive packaging. The presentations delivered in the workShops zones also included a talk by Robert Sieńsko from 3m Projekt Sp.j., who gave tips on how to present products at the point of sale to best show off their packaging. That, however, was not all – the audience also got a huge injection of specialized knowledge, shared by experts representing leading producers, NGOs and the world of science, during a special panel entitled Sustainable Packaging Management: Producers, Consumers, Education, Eco-design.
There’s strength in youth!
This year, the Student Zone competition attracted several dozen submissions from young designers from all over Poland, the top 16 of which were shown at the trade show. The Jury evaluated the packaging designs in three categories: “Functionality and Form”, “Graphic Design” and “Overall Impression”. Following a heated debate, three winners were selected; the monetary awards were funded by Targi w Krakowie and the Gold Sponsor of the Zone, the Granpak printing house.
- The award for “Overall Impression” went to: "Animki: A Packaging for a Children’s Vitamin Supplement" by Olaf Stachurski;
- The award for “Functionality and Form” went to: “A Packaging for Flower Bulbs” by Agnieszka Rosołowska;
- The award for “Graphic Design” went to “Wina Fina – Wine Labels” by Gabriela Ochalik.
Every industry is different, but no matter their profession, people share the same need for meetings, conversations and new contacts. To meet that need, we don’t have to shake hands; adequate preparation, common sense and a positive outlook are enough.
Come join us at the 13th edition of the Packaging Innovations International Trade Fair on 9-10 June 2021 at EXPO XXI Warsaw.