Tine De Pooter

Tine De Pooter is European Marketing and Sustainability Director at DW Reusables, worldwide expert in reusable secondary packaging, and driver of reusable and fully recyclable packaging innovations. Among other things, she’s the coordinator of the Living Lab ‘SIXPACK’ funded by Vlaio Circulair Flanders, aiming to drastically reduce its material footprint and greenhouse emissions by 2030 by replacing one-way packaging for beverages by reusable alternatives on the shelves of retailers. Within her role she is fully committed to an accelerated transition to a circular economy for the beverage industry.